Bill Souders

Bill is an experienced executive and career coach, helping business leaders who are either stuck or in career transition, to reconnect with their inner genius and purpose and develop and execute against a plan that brings them personal and professional abundance.

More about BILL

With a double certification as a professional coach, coupled with over 20 years in executive leadership with the Coca-Cola Company, Bill understands the theory and practice of being successful in a corporate environment.  Through a series of one-on-one coaching, diagnostics, and exercises, Bill teaches clients on how to identify their underlying purpose, assist them in developing goals and action plans that deliver against this purpose, and hold them accountable for execution against their plans.  As a result, my clients gain incredible confidence, grow their careers, and achieve whole new levels of success in their lives.


Head Coach

About Me

  • Career and Executive Coach

  • Experienced Fortune 100 Executive

  • Duke MBA

  • Certified Professional Coach

  • 20 years executive leadership at the Coca-Cola Company

  • 15 years as practicing certified professional coach

  • Experienced and skilled in all areas of the career coaching and job search process

  • Former board member at several non-profit organizations


Bill’s coaching style is creative and client centered.  He establishes SMART goals with clients based on their strengths and needs.  He takes a holistic approach to coaching clients on their goals, taking into account the social, emotional, and psychological dynamics of the client.  His coaching process is strengths based, utilizing this as a framework to determine the steps they need to take to achieve their career aspirations.

What to Expect When Working With Bill

I will believe in you completely, and I will know that you can succeed in your aims.

I will stretch you, challenge you, and sometimes confront you, but always from a supportive position of service.

Everything that passes between us will stay confidential, and I will always stand within the standards and ethics under which I have been trained and qualified.

My clients are all ready to create the goals they want in their life, and it is my role to challenge you further than you would normally challenge yourself.  My specific purpose is to get you to where you want to be faster than you would do on your own.

Fun Facts About Bill

  • Lives in Richmond, VA with the love of his life and wife of 35 years, Stacy
  • Motto: helping people laugh, grow, and think
  • 2nd love of his life is golf, which remains unrequited
  • Love everything to do with Duke Blue Devil blue and UVA orange (go Devils! go Whoos!)
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